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AI masterclass for agency leaders

CourseThree 90-minute sessions12 leaders per cohort

An exclusive masterclass for marketing leaders. Learn how to identify, implement and scale AI solutions that drive efficiency, revenue and competitive advantage.

Register interest

Limited to 12 senior executives per cohort.

Lessons from the front line

VideoTalk19:47

Learn from my insights on the front line of AI deployment and implementation for agencies: where the value is, what gets in the way, and how to start.

The landscape is changing fast

This isn't a lecture series. It's a strategic working session for busy executives who need actionable insight, not theory.

An aeroplane crossing an orange sunset sky

While competitors debate AI's potential, forward-thinking leaders are already deploying automated solutions that:

  • Reduce operational costs by 40 to 60% on repetitive tasks
  • Accelerate campaign delivery from weeks to days
  • Free senior talent to focus on strategy, not execution
  • Create scalable systems that grow with your agency

The question isn't whether to adopt AI. It's how quickly you can implement it strategically.

Who it's for

Agency MDs, CEOs and department heads who are ready to move from theory to deployment.

The curriculum

Three 90-minute, peer-led masterclasses that focus on impact.

  1. Getting to better

    Module 190 minutes

    Understanding AI in context, and cutting through the noise.

    Three panels labelled Scale, Data and Process

    What you'll learn

    • The AI landscape demystified: APIs, automation layers and the technology stack explained in business terms.
    • Opportunity mapping: where AI creates genuine value, and where it's just hype.
    • The reshaping of marketing: how client expectations, team structures and service delivery are evolving.
    • Strategic discussion: peer dialogue on opportunities specific to your agency model.

    Outcome: a clear understanding of AI's capabilities and limits, plus a first opportunity map for your business.

  2. A proven implementation framework

    Module 290 minutes

    The approach from strategy to execution.

    A layered pyramid of AI applications: admin and productivity, assisted workflows, integrated systems, advanced autonomous systems

    What you'll learn

    • The deployment process: how successful AI projects run from concept to launch.
    • Testing and validation: ways to prove ROI before full investment.
    • Implementation pathways: build or buy, internal or external, and hybrid approaches.
    • Solution architecture: what effective AI solutions look like in practice.
    • Proven frameworks: methods tested in successful agency deployments.

    Outcome: a repeatable framework you can apply across many use cases, plus clarity on your first implementation priority.

  3. Live prototyping workshop

    Module 390 minutes

    See it, build it, deploy it.

    Chart of AI adoption in three waves: cheaper and faster, better, then different

    What you'll learn

    • Rapid prototyping: how to build working AI tools in hours, not months.
    • Live demo and walkthrough: watch a real tool being created from scratch.
    • Hands-on guidance: the step-by-step approach to scoping and testing your first automation.
    • Opportunity discussion: group consultation on your own use cases.

    Outcome: the confidence and method to prototype your first AI solution within 30 days.

How the sessions run

Executive-level, implementation-focused and peer-driven.

  • Exclusive cohorts

    A maximum of 12 senior leaders per group. This isn't a webinar. It's a strategic working session with peers at your level facing similar challenges.

  • Real implementation

    Not just theoretical frameworks. You'll see live builds, review real case studies, and leave with tools you can deploy immediately.

  • Strategic perspective

    Taught by practitioners who've deployed AI across multiple agencies. This is about business transformation, not technical training.

Your instructor

Jeremy McDonald

Jeremy McDonald

Founder, We Are Pioneers

As founder of We Are Pioneers, I help marketing teams stop drowning in repetitive tasks and start leading with AI. My journey began as CEO of digital agency Kaizen, where early experiments with generative AI revealed something bigger: the potential to help marketing teams scale what makes them human while AI handles the heavy lifting.

Every day I see brilliant marketers wrestling with impossible deadlines, buried in data analysis and racing against time, while AI sits ready to transform their operations if they knew how to harness it. I specialise in bridging that gap.

Why I'm qualified to teach this

  • 16 years in digital agencies, including 6 years as CEO of Kaizen
  • Front-line experience implementing AI solutions for brands and agencies
  • 1,000+ client hours saved across a wide range of projects
  • A qualification in AI solution architecture
"I built this course because I was tired of seeing leaders overwhelmed by AI hype while missing genuine opportunities to transform their operations. This is the strategic framework I wish I'd had two years ago."

Register your interest

Places are limited to 12 senior leaders per cohort. Register through the form, or tell us directly.

Register on the Google Form

Email jeremy@wearepioneers.ai or WhatsApp 07590 491791.