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Free AI skills for marketers

CourseFreeThree weeks, live

A free, live training cohort for marketing professionals who have been, or may be, affected by AI-driven redundancies. Real skills, real support, at no cost.

Completely free. No upsell, no catch.

Apply for a place
A compositor setting type by hand in a newspaper works, 1949

Small groups, taught live

Every cohort is capped so each person gets real support.

  • 20Places per cohortCapped for quality, reviewed on a rolling basis.
  • 3Weeks of trainingWeekly live sessions, hands-on and practical.
  • £0Cost to youThe course is completely free.

Why I'm doing this

This shouldn't be happening.

Jeremy McDonald

Jeremy McDonald

Founder, We Are Pioneers

I've seen too many posts from talented marketers being made redundant: people with years of experience, deep expertise and real value to offer, let go because their organisations are betting on AI to replace them.

Here's the truth: AI isn't replacing good marketers. But it is replacing marketers who don't know how to use it. That's a solvable problem. And I didn't feel right charging for the solution when the people who need it most are the ones who can least afford it.

So this course is completely free. No upsell, no catch. Just practical AI skills taught live, in small groups, by someone who does this every day with enterprise teams.

What you'll learn

Practical AI skills for marketers, in six parts.

  • Prompt engineering

    Learn how to write prompts that actually work, for strategy, content, research and analysis. Move beyond basic ChatGPT usage into advanced techniques.

  • AI for SEO and content

    Use AI to speed up keyword research, content briefs, on-page optimisation and content production, without sacrificing quality or originality.

  • AI for PR and comms

    Media monitoring, press release drafting, sentiment analysis and stakeholder mapping, all accelerated with the right AI tools and workflows.

  • Workflow automation

    Connect tools, automate repetitive tasks and build AI-assisted workflows that save hours every week. Make yourself 10x more efficient.

  • AI strategy and positioning

    Understand which AI tools matter, how to evaluate them, and how to position yourself as someone who augments AI rather than competes with it.

  • Your AI-powered portfolio

    Leave with tangible outputs: case studies, tool stacks and workflows you can show in interviews to prove you're ahead of the curve.

How it works

Small group. Live sessions. Real support.

  1. Readers at long tables in a library periodical room

    Apply

    Fill in the form below. We prioritise people who have been made redundant or are at risk.

  2. A busy newsroom with editors at their desks, 1942

    Get accepted

    We review applications on a rolling basis. Cohorts are capped at 20 for quality.

  3. A machinist works a turret lathe in an aircraft factory, 1942

    Learn live

    Weekly live sessions over three weeks. Hands-on, practical, no fluff. You'll build real things.

  4. The Wright Flyer leaving the ground at Kitty Hawk, 1903

    Launch forward

    Leave with AI skills, a portfolio and the confidence to land your next role, or create one.

Who it's for

If this sounds like you, apply.

  • You've been made redundant and AI played a part.
  • You're worried your role is at risk from AI automation.
  • You're a marketer who wants to upskill but can't afford paid courses.
  • You've been in SEO, content, PR or digital marketing.
  • You want to learn from someone training enterprise teams daily.
  • You're ready to put in the work across the three weeks.

Request your place

Places are limited to 20 per cohort. We review applications on a rolling basis and prioritise those most affected by AI-driven redundancies.

Fields marked * are required.

Questions before you apply?

Email Jeremy directly. Every application is read by a person.

Email Jeremy