Is AI turning us all into marketing engineers?
Semrush Spotlight 2026London
Roundtable lead
Jeremy led a roundtable on how AI is changing marketing roles, as the work moves from doing tasks to designing the systems that do them.
Jeremy
McDonald
Jeremy McDonald speaks on what AI actually changes in marketing work, and how to prove it's working.
Spoken at
Featured talk
Main stage keynote
Automation, APIs and the Future of AI
brightonSEO
Talks
Newest first.
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From Gut Check to Guardrails: How to deploy trustworthy AI
brightonSEOThe Brighton Centre, Brighton
Talk
Shipping the output is the easy bit. The checking is the job. Agentic evals are emerging as the way to trust AI at scale: automated checks that score every piece of agent output before a client sees it, so a team can ship far more work without reading every line. Jeremy shows how that turns marketers into marketing engineers, who design and test the systems rather than doing each task by hand, and draws on NASA, where nothing flies until it has been tested against the conditions it will meet.
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Built Different: How Progressive Agencies Are Scaling With AI
Agency FolkOnline
Keynote webinar, 12 to 1pm BST
A webinar for agency leaders on how progressive agencies are using AI to grow, and what they changed to get there.
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Agency Hackers: The Robots Are Coming
The British Library, London
Keynote
A keynote for agency leaders at The Robots Are Coming, Agency Hackers' conference on AI and the agency business.
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AI and the Future of Marketing
ImpressionMelbourne, Australia
Talk, in-house
An in-house talk for the Impression team in Melbourne on how AI is changing marketing work.
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AI Tools and Prompting
PA Media Academy
Talks and training sessions
Sessions on AI tools and prompting for PA Media Academy. “AI won't take your job. It will take your tasks.”
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They're Better at Marketing Than You: Asynchronous AI Agents
Mautic WorldLondon
Talk
Why asynchronous AI agents now beat people at parts of marketing work, and how to put them to use.
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Semrush Spotlight 2025
Passenger Terminal Amsterdam, Amsterdam
Two Mastermind sessions
Two small-group Mastermind sessions with marketers at Semrush Spotlight in Amsterdam.
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AI Visibility and Insight
LEGOLEGO's office, London
AI Innovation panel
A panel discussion at LEGO's London office on AI visibility and insight.
What he speaks about
The topics he speaks on now.
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Agentic evaluation
How to prove AI output is right before it ships. Agents make output cheap, so the hard part becomes knowing which of it a client should see.
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Marketing engineering
How the job changes when capacity is no longer the constraint. The work moves from doing tasks to designing and checking the systems that do them.
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What AI is actually better than you at
Evidence on which SEO tasks to hand over and which to keep. Some work gets better with AI, some gets worse, and the difference is testable.
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Built different
How agencies scale with AI. What progressive teams change in how they price, staff and deliver once AI does more of the work.
Speaker kit
Bios and headshots for your programme. Copy what you need.
Short bio
Jeremy McDonald is founder and CEO of We Are Pioneers, a certified Anthropic partner that builds AI workflows and multi-agent systems for marketing agencies and brands, including SEO and AI search. He spent six years as CEO of Kaizen, a 50-person UK SEO and digital marketing agency, and has 17 years in digital marketing.
Full bio
Jeremy McDonald is founder and CEO of We Are Pioneers, a UK AI consultancy and certified Anthropic partner. The team builds custom AI infrastructure, automation and multi-agent workflows for marketing agencies and brands. A lot of that work is in SEO: reporting agents built on search data, keyword and SERP research at scale, and strategy for visibility in AI search.
Jeremy has 17 years in digital, including six as CEO of Kaizen, a 50-person UK SEO and digital marketing agency. He founded We Are Pioneers in 2025 to help agencies use AI in the real work their teams do, and to measure whether it actually helps.
He's a practitioner first. He builds with Claude Code, holds an AI Solutions Architecture certification and works on client systems every week. He spoke at brightonSEO in October 2026 on agentic evaluation, led a roundtable at Semrush Spotlight 2026, and runs a free AI mentorship programme for people in marketing.
Book Jeremy
Email Jeremy with the event name, date, format and rough audience size.
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