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The Real Future of AI in Marketing

Videos, training and writing on putting AI to work in marketing teams, from systems we have built and run.

Watch Jeremy explain it, learn the methods, read what we think it means.

Show

AI deployment for agency leaders

VideoTalk19:47

Jeremy McDonald on what he has learned deploying AI inside agencies: where the value is, what gets in the way, and how to start.

See the masterclass it leads to

Learn

Guides, courses and talks for people who want to do this themselves.

  • From chats to checkouts: shopping inside ChatGPT

    Guide to optimising for GPT Checkout

    GuideLong read

    How GPT Checkout reshapes customer journeys, and what it takes to be discoverable and transactable in conversational AI.

  • Jeremy McDonald presenting the AI masterclass

    AI masterclass for agency leaders

    CourseThree 90-minute sessions

    Peer-led sessions for agency MDs, CEOs and department heads. Twelve senior leaders per cohort.

  • Cover of the Future of AI in Marketing whitepaper

    Future of AI in Marketing

    WhitepaperFree download

    Five strategic learnings from the front line of AI deployment, for turning AI from an expense into an advantage.

  • Typesetters at work in a newspaper print room

    Free AI skills for marketers

    CourseFreeThree weeks, live

    A free, live cohort for marketers affected by AI-driven redundancies. Twenty places per cohort, no catch.

  • A web-fed offset press printing newspapers

    Agentic evaluation: the checking is the job

    TalkbrightonSEO, October 2026

    Getting client-ready work out of agents at volume, without reading every line. The talk and how to take it further.

Read

Jeremy McDonald on AI in marketing, without the hype.

  1. The Real Future of AI in Marketing

    Article

    Most of what you read about AI in marketing is theory or cherry-picked case studies. What deployment actually looks like.

    Read

  2. Asynchronous AI

    Article5 minute read

    Inconsistent output is manageable in a chat window and much harder through the API. Why the answer is asynchronous AI.

    Read

  3. Launching: We Are Pioneers

    Article

    From running a traditional agency to AI systems that save marketing teams more than 100 hours a month.

    Read

New to this? Start here

About 45 minutes of watching and reading, then a conversation about your first build.

  1. Watch Jeremy on AI deployment

    Video19:47

    Where AI creates real value in an agency, and where it is only noise.

    Watch

  2. Read The Real Future of AI in Marketing

    ArticleAbout 6 minutes

    What deployment looks like once the demos are over.

    Read

  3. Read the GPT Checkout guide

    GuideAbout 20 minutes

    How shopping inside ChatGPT changes discovery, and what to do about it now.

    Read

  4. Plan your own first build

    Call30 minutes

    Bring one task your team repeats every week. We will tell you honestly whether AI can take it.

    Get in touch

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